To put this interesting idea into action, the Phone Number Database entities involved made the fake news tangible for the first time. As seen in the video above, covers were created with sensational headlines, taken from the Internet, which simulated being newspapers and magazines reporting real events. These elements were placed in a stand or street stall in New York, thus giving rise to the birth of "The Fake News Stand". More than 20 “original” newspapers Phone Number Database and magazines were produced, each with a unique name and design inspired by a real publication.
The agency and magazine meticulously Phone Number Database designed each cover to look as real as possible, however the interesting twist is understandable when it is noted that each fake post contained an insert explaining how to spot fake news, leading people to question what they were reading. Among the most interesting details of this campaign is that it was aimed at people who read and share news online, since the spread of misinformation and Phone Number Database fake news has gained ground significantly in recent years, mainly due to the rise of social networks. .
As shared by TBWA, unverified stories can be Phone Number Database 70 percent more likely to be retweeted than real news. However, a secondary audience was also considered, the news editors, since they are responsible for disseminating Phone Number Database credible, accurate and objective information to the audience. In the case of this public, the idea was to make them understand that they must take responsibility for the content they publish, and it seems to have worked by arousing the interest of various media in this campaign.