By Google Activate took place in A Coruña. As it has been since 2014, this past week we have been participating as teachers in Google Activate. We had been phone number list for years for Google Activate to finally arrive in A Coruña, and finally it has. Like every year, the training program is reviewed and updated to reflect the changes taking place in this dynamic sector. This year, it has been given a more transversal “mobile” perspective, touching on topics such as ASO (App Store Optimization) and integrating the importance of “mobile” in all areas of Digital Marketing. User Experience: the phone number list is the center. On Monday, it begins with an introduction, and goes into relevant aspects such as Web Design, Usability and User Experience, vital when we talk about achieving profitability once the user accesses the site.
The objective is for students to understand how the design and programming of a site can affect the results it obtains, and the importance of creating sites with information aimed at their target audience. Metrics in Digital Marketing: Laying the phone number list foundations for the phone number list "What cannot be measured cannot be optimized" is a phrase that appears on multiple occasions in the course, and it is that the great advantage that digital marketing offers us is that approximately 70% of the phone number list we carry out can be measured and they have traceability, which gives us very relevant information at a strategic and tactical level.
Therefore, one of the most relevant parts on Tuesday is to learn what the digital marketing metrics are, the KPIs and how to calculate them . After completing this module, most of the approximately 70 attendees of the course in A Coruña, were quite easy to talk about clicks, impressions, CTR, TC, LTR, and other acronyms so common in this area. Activate Digital phone number list Course in A Coruña The Video, more and more present. Once the basic concepts are established, we fully explain Display, Programmatic and Video advertising . This latest advertising format is becoming phone number list relevant and prominence, not only in its advertising format but also as a tool in branded content campaigns , both on social networks, as well as on video and media platforms.